SMS vs. Mobile Website
According to a recent article on iLoopMobile, about 15-18% of mobile phone users have phones that are capable of accessing the Web. About 5% of them actually do access mobile Websites. Compare that to about 99% of all mobile phones having SMS/text messaging capability, with 87% of those mobile phone owners having sent and/or received a text message. Talk about having a much broader reach! justKnow, which gives sites Send to Phone+ capability (in simplest terms, letting visitors send themselves site info to their mobiles via SMS), is faster, cheaper, easier and far more effective a foothold in mobile marketing than doing a mobile Website. Self-direct marketing is not instrusive and is totally spam-free. These factors are vitally important to mobile users who are extremely protective of sharing/giving out their mobile numbers.
~ by Erin on April 28, 2009.
Posted in Mobile Marketing, Self-Direct Marketing, Text Messaging, justKnow
Tags: creating mobile websites, iLoopMobile, information from Website to mobile phone, mobile advertising, mobile marekting, mobile phone users, Mobile Phones, mobile websites, Self-Direct Marketing, send a text message, send text message, send text message from computer, send text message online, send to phone, send to phone plus, sending website info to mobile phone via text message, SMS, spam-free mobile marketing, Text Message, text message from computer, text message from computer to cell phone, text message online, Text Messaging, transferring info from web to mobile
justKnow is also a great way to get the ‘word’ of your mobile website out to your standard website visitors. On your standard website, add a justKnow widget so users can click-and-send themselves the URL of your mobile site – both saving them the hassle of typing it in later using their mobile’s keypad, and reminding them to visit it soon (making your website information ‘sticky’)